Comments on: An update on Wisconsin’s new tourism logo

By: Zach W

Zach W — Wed, 18 Mar 2009 22:20:20 +0000

Goatmaiden, the trademark challenges don’t really seem to me to be a big deal; I’d like to think the folks who came up with the slogan vetted it before they picked it. As for the logo, I just think it’s poorly done. For $50,000 we should have gotten something more dynamic.

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By: Goatmaiden

Goatmaiden — Wed, 18 Mar 2009 22:17:00 +0000

I think the logo is very square. As in “It’s not hip to be square-not since 1986 at least (when, in fact, breakdancing was popular…)” Still, I’m willing to give is a try.

I’m not giving much to the trademark challenges — there was Madonna before Madonna, there are at least 5 CDs and books called “Natural Selection” and there was an iPhone before the iPhone.

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By: Rich

Rich — Wed, 18 Mar 2009 17:31:50 +0000

I’m still stuck on the upside-down guy. If he’s not a breakdancer, then maybe he’s doing a keg stand?? Then the tag line should have been “Wisconsin…BIG Party School!”

But realistically, I think “Wisconsin…Cheaper than Florida! and better than nuthin”……would have been a more direct message to tourists.

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