Because the aristocracy of the health care infrastructure is soundly behind it!
From the New York Times:
Those efforts (of the Obama Administration) will eventually be augmented by a Madison Avenue-style advertising campaign by insurance companies, which officials say are poised to spend $1 billion or more to attract millions of new customers. Some of the ads are likely to be aimed at young people, many of whom are uninsured but healthy — and great for the insurance companies’ bottom line.
As part of the Affordable Care Act (ACA), beginning January 1, 2014, most Americans must have health insurance. The ACA provides everyone with access to affordable coverage, regardless of medical history or ability to pay. Now you can go online, shop and compare the health insurance plans available to you.
In an effort to fill the information gap, CVS Caremark will roll out a company-wide information and outreach program to help customers gain access to critical health insurance marketplace information, including retail events and brochure displays at its more than 7,400 retail stores and 650 MinuteClinic locations. Information will also be available online at www.cvs.com/insurance.
CVS Caremark and Walgreens each recently announced plans to inform customers about their options for getting health insurance through exchanges established by the health care reform law.
In addition, CVS may invite “navigators,” who are trained by the government to help patients pick a suitable insurance plan, into their stores to help customers. A navigator or other health insurance expert might be positioned near the pharmacy counter and be available to advise patients in need of insurance. “Most people without insurance today still fill at least 1 prescription during the year, and many are in our stores several times a month,” said Foulkes. “Our pharmacists can spot customers who are paying for medicines with cash and help them find information about insurance available through the exchanges.”
Walgreens, on the other hand, has partnered with the Blue Cross Blue Shield Association to launch a campaign to inform customers about their options under the ACA. The keystone of the campaign is a website, LearnAboutReform.com, which explains how consumers are affected by the law, provides information on subsidies to purchase insurance, describes the workings of the individual mandate, and offers a primer on how the health exchanges will function. In addition, informational brochures will be distributed at almost all Walgreens pharmacies.