USW makes a big ad buy for Sara Geenen (VIDEO)

As noted over at Wisconsin Soapbox, the United Steel Workers made a big ad buy this week, purchasing air time for Democrat Sara Geenen, who’s one of four Democrats running to replace Rep. Jon Richards in the 19th Assembly district.

While rightly viewed as a woman with a bright future in politics, Geenen isn’t seen as being one of the frontrunners in the race, due in large part to the presence of Marina Dimitrijevic and Jonathan Brostoff in the race. However, the fact that she’s the only candidate with an ad running on TV (at least as far as I know) could shift things a little bit, with only 5 days left until voters go to the polls on August 12.

Here’s the ad being run by the USW in support of Sara Geenen.

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4 thoughts on “USW makes a big ad buy for Sara Geenen (VIDEO)

  1. I like the ad, but my guess is that 1/3 of the people watching it will think that Sara Geenen is Mary Burke.

    What percentage of the TV viewers actually live in AD 19?

    With voter turnout projected to be low, will be interested to see how much this ad buy helps Ms. Geenen. Regardless, it’s good for Burke and good for Democrats.

      1. I took http://adamsforassembly.com/videos/ off his web site.

        Don’t know if it’s is what’s running on tv.

        I give it high marks for production quality. IMHO, the understated quirky works. I think people will watch it, the first few times. For a political ad, that’s really good.

        IIRC, it never mentions District 19 or party affiliation. It does, however, mention “Assembly.”

        As far as messaging, I give it a low grade, especially in a primary, but no ad companies have knocked on my door asking for my advice. Nice shot of front of house/property, then, inside to unshaven Dad (Is that Dan or an actor who looks like him?) and kid sitting at spotless kitchen table in spotless kitchen. These are real professionals producing this. Effortlessly set the scene in just a few seconds. Dad’s giving his full attention to the paper and guzzling coffee. Where’s Mom, other siblings? Kid purposefully knocks his bowl off the table. Is he seeking his Dad’s attention? Whatever, but that’s the implausible excuse for him to yell out “bi-partisanship.”

        Unfortunately, it’s not really clearly audible.

        His Dad’s response is to spew his coffee. It’s as though the kid had yelled an obscenity. My take is that the Dad’s spew is to the word, not to the kid knocking the bowl off the table. ymmv

        OK, you’ve got my attention, very high marks to the creative team. How do we do an ad about bi-partisanship that people will watch? Lot’s of unresolved dramatic tension, is the kid going to get spanked, given a time out,… clean up the mess,…

        The Dad’s spew response suggests that bi-partisanship is a dirty word. But, then the copy on the screen says just the opposite.

        This looks to me like test marketing an ad for bipartisanship. They’ll probably focus-group the spew (negative on bi-partisanship) and the copy, (positive on bi-partisanship).

        My guess, there’s the ad team has a follow-up in the can. We will learn what consequences the young man faced for knocking his bowl off the table….

        Another unresolved issue, at least in this version, is that the misbehaving kid is linked to bipartisanship.

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