University of Phoenix Secures Naming Rights to UW System

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After successfully hosting Super Bowl XLIX (or whatever) at University of Phoenix Stadium and smelling blood in the water, the University of Phoenix today bought the naming rights to the University of Wisconsin system for the next two years starting July 1, 2015. Terms were not disclosed publicly but a source who asked not to be named because she/he wasn’t authorized to discuss the negotiations, confirmed the agreed amount was in the neighborhood of $300 million!

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