Have you seen the new Wisconsin tourism logo? If not, then you’re not really missing much in my opinion:
The logo was created by Milwaukee marketing communications firm Red Brown Klé, and there’s no mention in the JournalSentinel on how much the logo set the state back, but no matter what the dollar amount, it was too much. I’m not a professional graphic designer, but the font is odd and I don’t really understand the significance of the person doing a handstand. Considering how much natural beauty our state has to offer tourists, it’s disappointing the logo didn’t incorporate some of that natural beauty into this logo.
And as horrible as the new Wisconsin tourism logo is, the slogan’s even worse, as it echos a marketing campaign and slogan used by Bacardi Rum.