[M]otivational speakers, authors and even wine and spirit maker Bacardi have already used the phrase in marketing campaigns. Some critics who aren’t thrilled the state is adopting their slogan may oppose its attempt to get federal trademark protections on it or even take legal action.
“They are not going to get a federal trademark. I just wanted to let them know that,” said Ellyn Luros-Elson, a Napa, Calif., dietitian who is co-author of a 2006 book by that name. “It doesn’t make sense the state is going to use something they know has already been put out there.”
So in addition to being a poorly done logo and slogan, we’ll now likely see legal challenges as well.
Yeah, that $50,000 was money well spent!