According to the ultimate republican message man, and Scott Walker\'s close adviser, Frank Luntz.

H/T Think Progress

Speaking to Rupert Murdoch\'s favorite charity, the republican Governor’s Association, Luntz let it be known that OCCUPY is having an effect on the people of America.

Luntz told attendees that he’s “scared of this anti-Wall Street effort. I’m frightened to death.” The pollster warned that the movement is “having an impact on what the American people think of capitalism.”

Causing them to switch the words they use to misinform the country(and Wisconsin) regarding who they are and what they believe. Case in Point here is Luntz’s latest advice:

– Don’t Mention Capitalism: Luntz said that his polling research found that “The public…still prefers capitalism to socialism, but they think capitalism is immoral. And if we’re seen as defenders of quote, Wall Street, end quote, we’ve got a problem.”

– Empathize With The 99 Percent Protesters: Luntz instructed attendees to tell protesters that they “get it”: “First off, here are three words for you all: ‘I get it.’ … ‘I get that you’re. I get that you’ve seen inequality. I get that you want to fix the system.”

– Don’t Say Bonus: Luntz told Republicans to re-frame the concept of the bonus payment — which bailed-out Wall Street doles out to its employees during holidays — as “pay for performance” instead.

– Don’t Mention The Middle Class Because Americans Don’t Trust Republicans To Defend It: “They cannot win if the fight is on hardworking taxpayers,” Luntz instructed the audience. “We can say we defend the ‘middle class’ and the public will say, I’m not sure about that. But defending ‘hardworking taxpayers’ and Republicans have the advantage.”

– Don’t Talk About Taxing The Rich: Luntz reminded Republicans that Americans actually do want to tax the rich, so he recommended they instead say that the government “takes from the rich.”

I wonder if arrogance like this is hurting their cause?

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