After the disclosure by campaign insiders that Mitt Romney is the etch a sketch candidate…just turn him upside down and shake him…and restart his campaign talking points…the moribund stock of the Etch A Sketch manufacturer, Ohio Arts, went through the proverbial roof. Lightly traded as an over the counter stock in the $3 – 4 range, the free publicity and impulse purchases of Etch A Sketches by the Rick Santorum and Newt Gingrich campaigns rocketed the stock to $11.00 per share on Thursday with sales volume 6 times the daily average. Additional movement may have been caused by rumors that Bain Capital was quietly buying shares in the background to get the toy off the market. Unable to substantiate those rumors, the stock rapidly collapsed on Friday to $4.00 per share.
The Ohio Art stock hadn’t seen anything remotely similar even after the Etch A Sketch secured starring roles in both Toy Story and Toy Story 2 nor it’s induction into the Toy Hall of Fame.
Company spokesman did concede how the Etch A Sketch would appeal to nearly everyone, since the toy does in fact have a Nob on the Left and a Nob on the Right…
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