With apologies to Elvis Costello, SurveyUSA looks at how the major polling firms treat people who only have cell phones.
It turns out that there is a huge disparity between people who are polled via cell phone and people who are polled via a “landline.” And SurveyUSA found that
Two-thirds of Americans age 25 to 29 will be unreachable on a home phone by Election Day 2012, SurveyUSA estimates. Half of those age 18 to 24 and half of those age 30 to 34 will be unreachable on a home phone by Election Day 2012, SurveyUSA estimates.
I think that that makes a huge difference and the studies done by SurveyUSA demonstrate this. Younger people tend to vote more Democratic and are more progressive in their views.
For instance, this article that shows that Obama Favorability 25 Points Higher Among Cell Phone Respondents Than Home-Phone Respondents in SurveyUSA Polling, 16-Points Higher in Marist Polling. Who you call makes a difference!
The way polling firms handle cell phones varies greatly as this chart shows.
So consider the source when you read the poll. I, for one, am going to re-think my use of Public Policy Polling based on this report.
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