During the 2008 presidential election, Democrat Barack Obama brought us a campaign of “Hope & Change.” However, the 2012 incarnation of President Obama’s reelection campaign is more likely to have a slogan more akin to “Slash & Burn,” if this report by Ben Smith & Jonathan Martin is to be believed.
According to the report by Smith & Martin the president’s reelection campaign advisers have turned the focus of their negative attacks on Republican “frontrunner” Mitt Romney, the former Massachusetts Governor with the ever-shifting set of political beliefs, viewing Romney as the likely Republican presidential nominee.
What’s more, the report goes on to note that President Obama’s reelection team has studied the 2004 reelection campaign of George W. Bush to come up with some ideas on how a vulnerable incumbent president can beat back a strong challenge.
In a move that will make some Democrats shudder, Obama’s high command has even studied former President George W. Bush’s 2004 takedown of Sen. John Kerry, a senior campaign adviser told POLITICO, for clues on how a president with middling approval ratings can defeat a challenger.
Yeah, I think it’s safe to say that we won’t see much “Hope & Change” in 2012, but we’ll see an awful lot of “Slash & Burn.”