Things are going from bad to worse over at Rupert Murdoch’s NewsCorp Empire. This time, the victims are actually the very people who pay the NewsCorp bills: the advertisers. And in this case, it’s European advertisers in The Wall Street Journal.
One of Rupert Murdoch’s most senior European executives has resigned following Guardian inquiries about a circulation scam at News Corporation’s flagship newspaper, the Wall Street Journal.
The Guardian found evidence that the Journal had been channelling money through European companies in order to secretly buy thousands of copies of its own paper at a knock-down rate, misleading readers and advertisers about the Journal’s true circulation.
The bizarre scheme included a formal, written contract in which the Journal persuaded one company to co-operate by agreeing to publish articles that promoted its activities, a move which led some staff to accuse the paper’s management of violating journalistic ethics and jeopardising its treasured reputation for editorial quality.
This actually constitutes a crime in the UK. So who still thinks that letting Murdoch get his hands on The Wall Street Journal was a good idea? Anyone? Anyone?