Since folks on both sides of the political spectrum have taken it upon themselves to tear apart the ads being run by the statewide candidates in order to find something to make into an election issue, I figured I’d take a look at a recent ad being run by the Republican Governors Association on behalf of Republican gubernatorial candidate Scott Walker. The ad, which is a takeoff of the “tastes great…less filling” Miller Lite ads from the 1980’s, attacks Milwaukee Mayor Tom Barrett, but as the Barrett campaign pointed out earlier today, there’s just one problem with the ad: it wasn’t filmed in Wisconsin!
To prove the point that the ad wasn’t filmed in Wisconsin, here’s a screenshot from the ad, with one of the beer tappers highlighted:
As was noted by Ryan Alexander of the Barrett campaign, Blue Point is a small microbrewery in Long Island, NY that is only distributed to 500 locations in Maryland, Pennsylvania, Massachusetts, and New York. What, couldn’t Scott Walker and the Republican Governors Association find a real bar here in Wisconsin in which to film their attack ad?
No doubt the Right Wing Outrage Brigade™ will be all atwitter now that it’s been revealed that this ad wasn’t filmed in Wisconsin and presumably didn’t use real Wisconsinites, after their attempts to may hay out of the fact that a recent ad run by Sen. Russ Feingold’s campaign included the name of a fictional individual. Ultimately, despite the tongue-in-cheek title of this post I don’t see this as being a big scandal, just like I don’t believe the attacks on Sen. Feingold’s ads by the Right Wing Outrage Brigade™ were worth wasting much time on. Political ads are marketing; nothing more and nothing less, and the fact that at times they play fast and loose with the facts shouldn’t surprise anyone.
However, here’s a tip for Scott Walker and the RGA….if you’re going to put out an ad purporting to be set in a bar in Wisconsin, at least try to pick some of Wisconsin’s great beers as the tappers.